In the modern commercial society
The behavioral patterns and cultural concepts embodied in the clothing, apparel, consumer habits and lifestyles such personal or a number of areas of social life.
It is often started by the ideology in order to express a variety of material form, is a close contact with the real-life socio-cultural, and spiritual aspirations of the public with the times is closely related to a period of time, the popular attitude towards life and lifestyle.
In the modern commercial society, the concept of fashion is not only a way of life, a mental state, it is the pursuit of fashion will change the existing life and behavior, and thus continue to create new needs, birth of a new product, promote new industries .
And fashion-related products not only have all the characteristics of commercial products, but also because of its high value-added, easy to spread and spread wide, which helps to form a chain of fashion industry, resulting in enormous economic benefits.
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